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Team Be Positive 24 Innovation DesignThe winners of the Pepper Awards were revealed through an on-ground event in Kochi on 5 December 2025.
Be Positive 24 Innovation Design won the 'Agency of the Year' with a total of 26 awards.
The agency won the Grand Prix, apart from seven Gold, 10 Silver, and eight Bronze. The Grand Prix was for Assana Colorectal & Gut Wellness Clinic's 'The truth about life is that shit happens every day. Talk to us if it does not' in the 'Print/Press' category. The agency won four Gold for the same client. It also won two Gold awards each for HKS Clinic (Hip, Knee, Shoulder Clinic) and VBJ - Vummidi Bangaru Jewellers.
In terms of regional awards, the following emerged winners:
Best of Kerala: Stark Communications
Best of Karnataka: Freeflow Ideas, Bangalore
Best of Telangana: Big Bears Advertising
Advertiser of the Year: Mathrubhumi Club FM
Freeflow Ideas, Happy Unicorn Creative Communication, and Studio Eeksaurus Productions, won two Gold each. Freeflow Ideas' wins were for Dindigul Thalappakatti, Happy Unicorn Creative Communication's Gold wins were for Acko and Pep Mattresses respectively, while Studio Eeksaurus Productions won Centre for Pastoralism's 'Desi Oon'.
Other Gold winners of the night were:
Club FM - Hepatitis B
Film Dojo - Narayana Aditi Health Insurance
Fuse Art and Production - V Star
Human Stories - The Times of India
Makesense Advertising - DoubleHorse
Mathrubhumi Group - Mathrubhumi Daily
Mindmine Brand Communications - The Lillys
MMTV - Manorama News
Navarasa Creatives - Muthoot Finance
Singlemalt Films - Johns Umbrellas
Stark Communications - Kerala Tourism
Touch Interactive - Double Horse
Water Creative Studio - Evora Resorts & Spa
Starting from this year, Manifest entered a strategic partnership for the Pepper Awards.
The jury for this year's awards comprised:
- Anupama Ramaswamy, chief creative officer, Havas Worldwide
- Ashish Chakravarty, CCO and partner, Garage Worldwide
- Chockalingam S, creative director, OPN Advertising
- Devaiah Bopanna, co-founder, Moonshot
- Harshada Menon, executive creative director, DDB India
- Manasi Narasimhan, head - communication and strategic partnership, CEGIS
- Neil George, former managing director, Abbott
- Prathap Suthan, managing partner and chief creative officer, Bang In The Middle
- Raj Nair, former chief creative officer, Garage Worldwide
- Sandeep Iyer, ECD, Leo India
- Senthil Kumar, former chief creative officer, VML
- Shikha Gupta, independent creative director
- Shriram Iyer, co-founder, ZeroFifty Mediaworks
- Titus Upputuru, founder and chief creative officer, The Titus Upputuru Company
Founded in 2007, the Pepper Awards are a celebration of creative ideas coming from the South of India.
All the winners from the night:
| Brand | Entry Title | Entrant Company | Metals |
| Assana Colorectal & Gut Wellness Clinic | LET ELON EXPLORE MARS.OUR MISSION IS URANUS. | be positive 24 Innovation Design | Gold |
| Vummidi Bangaru Jewellers | SHE'S A DIAMOND. EDUCATION MAKES HER SPARKLE. | be positive 24 Innovation Design | Gold |
| PEPS Mattresses | PEPS – Bring Back Spring | Happy Unicorn Creative Communication | Silver |
| Insights IAS | Shut The Noise | Mass Designs | Bronze |
| Manorama News | Sanaka Pradakshinam | MM TV Limited | Bronze |
| Assana Colorectal & Gut Wellness Clinic | A to Z of Gut Wellness | be positive 24 Innovation Design | Gold |
| Dentcure | Film Single | Poetic Ads | Silver |
| Star Vijay | BiggBoss Season 8 Aattamum Pudhusu. Aalum Pudhusu. | Mind Your Language! | Silver |
| VStar | VStar - Carbon Zero | Fuse art and production | Bronze |
| Assana Colorectal & Gut Wellness Clinic | HAS YOUR LIFE BECOME A PAIN IN THE ASS? | be positive 24 Innovation Design | Bronze |
| Vummidi Bangaru Jewellers | SHE'S A DIAMOND. EDUCATION MAKES HER SPARKLE. | be positive 24 Innovation Design | Silver |
| PolyCapital | Wherever you go, it goes. | PlainSpeak | Silver |
| V-Guard | V-GUARD RAJARAVIVARMA CALENDAR 2025 | CNM Global Innovation | Silver |
| The Times of India | World Coffee Day | Human Stories | Bronze |
| Assana Colorectal & Gut Wellness Clinic | The truth about life is that shit happens every day. Talk to us if it does not. | be positive 24 Innovation Design | Grand prix |
| Sarathy | Swift & Sithara | PlainSpeak | Silver |
| Wedsindia | The Great Indian Wedding Festival | Xpresso Global | Bronze |
| COTHAS COFFEE | COTHAS CALENDAR | Freeflow Ideas | Silver |
| Assana Colorectal & Gut Wellness Clinic | YOU MUST ALWAYS LISTEN TO YOUR GUT. | be positive 24 Innovation Design | Gold |
| VBJ - Vummidi Bangaru Jewellers | 100% Natural Diamonds | be positive 24 Innovation Design | Silver |
| Kerala Tourism | A Wonderful World | Stark Communications | Bronze |
| DINDIGUL THALAPPAKATTI | MORSE CODE POSTER | Freeflow Ideas | Bronze |
| AKDS | “Rhythm of the Sacred” | SaraONE Design&ART, Kochi, Kerala | Silver |
| HKS Clinic (Hip, Knee, Shoulder Clinic) | Immobilised By Pain? Let's Change that. | be positive 24 Innovation Design | Gold |
| Mathrubhumi Daily | Beware of Clickbaits ! | Mathrubhumi | Bronze |
| VBJ - Vummidi Bangaru Jewellers | She's a diamond. Education makes her sparkle. | be positive 24 Innovation Design Pvt Ltd | Gold |
| Turakhia Opticians | TURAKHIA - THIS WILL BE THE LAST TIME THAT YOU WILL SEE ANYTHING BLURRED. | be positive 24 Innovation Design | Bronze |
| Sarathy | Swift & Sithara | PlainSpeak | Silver |
| HKS Clinic (Hip, Knee, Shoulder Clinic) | Immobilised by pain? Let's change that. | be positive 24 Innovation Design Pvt Ltd | Gold |
| CLUBFM | Hepatitis B | Clubfm | Gold |
| Dosa & Co. | Dosa & Co. Menu Teaser Animation Video | Makesense Advertising | Bronze |
| Assana Colorectal & Gut Wellness Clinic | WHAT GOES IN DOESN'T COME OUT SMOOTHLY. | be positive 24 Innovation Design | Silver |
| Narayana Aditi Health Insurance | Go from Ayyo to Ohh | film dojo | Gold |
| Tanmayi | Digital Film | Freelance | Silver |
| PEPS Mattresses | PEPS – Bring Back Spring | Happy Unicorn Creative Communication Pvt. Ltd | Silver |
| Maitri Advertising Works | Maitri Hiring AD | BEBAS FILMS | Bronze |
| DINDIGUL THALAPPAKATTI | THALAPPAKATTI VEG FEST MENU CARD | Freeflow Ideas | Gold |
| The World | The World Games | be positive 24 Innovation Design Pvt Ltd | Silver |
| DINDIGUL THALAPPAKATTI | NONVEG? VEG? | Freeflow Ideas | Gold |
| Zoho | Zoho Z24 Wrapped | Brand Mascots India Private Limited | Bronze |
| ACKO | ACKO - Chennai Kaaran | Happy Unicorn Creative Communication Pvt. Ltd | Silver |
| VStar | VStar - Carbon Zero | Fuse art and production | Gold |
| Chavara Matrimony | Find Yours | Little Black Ants | Bronze |
| ACKO | ACKO Pola Varuma! - Reverse | Happy Unicorn Creative Communication Pvt. Ltd | Gold |
| Soulscape | Soulscape Video (Special Effects category) | be positive 24 Innovation Design Pvt Ltd | Bronze |
| CORPORATE/REAL ESTATE | FIRST NETZERO COMMUNITY BROCHURE BY BRIGADE | Freeflow Ideas | Bronze |
| PEPS Mattresses | PEPS – Sonic Branding | Happy Unicorn Creative Communication Pvt. Ltd | Gold |
| Miraaya Sundara | A miracle you can stay in | PlainSpeak | Silver |
| What's Your High | Whats Your High Calendar | Popkon Creatives | Bronze |
| Kroffle | Kroffle Brand Identity Design | Quadcubes Digital LLP | Silver |
| The Times of India | Get a better hold of the world | Human Stories | Gold |
| MALAPPURAM FC | MFC - BRANDING | yara communications | Bronze |
| KSFE | Zero Wate Day | Graf Creative | Silver |
| Assana Colorectal & Gut Wellness Clinic | Assana Brand Launch | be positive 24 Innovation Design Pvt Ltd | Bronze |
| DINDIGUL THALAPPAKATTI | GRAPHIC COMIC BOOK | Freeflow Ideas | Silver |
| FABRICSPA | EVERY STAIN IS A SILENT SCREAM | Freeflow Ideas | Bronze |
| DoubleHorse | Double Horse Sadya Palada Moment Marketing | Makesense Advertising | Gold |
| kalories | The Pineapple Code: When Design Hides Desire in Plain Sight | Kalories | Bronze |
| Mathrubhumi Daily | Mathrubhumi - The Voice of Truth | Mathrubhumi Group | Gold |
| Kappo | Kappo Chips Packaging | Popkon Creatives | Bronze |
| Sukhi | Sukhi Reusable Napkin Just Jute Pack | Graf Creative | Bronze |
| Tea | Packaging | Prawal Media P Ltd ( Bigbears Advertsing ) | Silver |
| MIOT International Hospitals | De-addiction Campaign | MIOT International Hospitlals | Silver |
| The Lillys | The Lillys - Easter Menu | MINDMINE BRAND COMMUNICATIONS | Gold |
| Assana Colorectal Gut Wellness Clinic | Assana - Guaranteed 100% noise cancellation | be positive 24 Innovation Design | Bronze |
| Assana Colorectal Gut Wellness Clinic | ASSANA - "IF IT FEELS LIKE THIS, WE FEEL YOU." | be positive 24 Innovation Design | Bronze |
| ZEERO | Creative Stationery Collection | Human Stories | Bronze |
| Knightfield | Diary | MASS DESIGNS | Silver |
| Z5 | Branded Content For Content Platforms & OTTs-Single/Campaign | Vattal Studios | Silver |
| ManoramaMAX | Soul Stories Web Series (Max Originals) | MM TV Limited | Bronze |
| BATTLE GROUND MOBILE INDIA | Silent Conqueror | World Introverts Day Film | Navarasa Creatives | Bronze |
| Manorama News | Kalolsavam 2024 Campaign | MM TV Limited | Gold |
| Kerala Tourism | https://www.instagram.com/p/DBi3QNhyNmH/?hl=en | Stark Communications | Silver |
| Taptap Send | Taptap Send Onam Film | Freeflow Ideas | Bronze |
| PEPS Mattresses | PEPS – Bring Back Spring - Newly Married | Happy Unicorn Creative Communication Pvt. Ltd | Silver |
| Muthoot Finance | Let Your Life Shine | Home Renovation | Navarasa Creatives | Gold |
| OTTPlay | OTTPlay - Nasha | Happy Unicorn Creative Communication Pvt. Ltd | Silver |
| Mazhavil Manorama | Meenu's Kitchen - Date Announcement Promo | MM TV Limited | Bronze |
| Thug of war | VALI(PULL) | Adholokam Creative Hub | Silver |
| MBIFL | MBIL 2025 - Digital Promotion | Mathrubhumi Group | Silver |
| JOHNS UMBRELLAS | JOHNS "UNCLE JOHN " | SINGLEMALT FILMS | Gold |
| Kerala | Hello Zindagi | Stark Communications | Bronze |
| Tanmayi Jewelry | Tanmayi Jewelry | The Vertical Story | Bronze |
| Pulimoottil Silks | Pulimoottil Silks 100 Years Anniversary | Popkon Creatives | Silver |
| Kerala Tourism | Kerala Saar Full literacy Saar | Stark Communications | Gold |
| Kia Motors | Kia Inspiring Drive Program (KID) | YellowLifafa Studios Pvt Ltd | Bronze |
| K R Bakes | KR Bakes since 1969 | Rush Republic | Bronze |
| Manorama News | Wayanad Disaster LIVEATHON – Voices From the Ground | MM TV Limited | Silver |
| Manorama News | Wild Animal Attack - LIVEATHON | MM TV Limited | Silver |
| CLUBFM | Mothers Day Video CLT | Clubfm | Bronze |
| FABRICSPA | UNMASK THE HIDDEN | Freeflow Ideas | Bronze |
| KERALA LITRATURE FESTIVAL | Kerala Literature Festival Poster | MAIOR SOLUTIONS | Silver |
| Centre for Pastoralism | Desi Oon | Studio Eeksaurus Productions Pvt. Ltd. | Gold |
| THE WORLD | CHILDREN'S DAY | be positive 24 Innovation Design Private Limited | Bronze |
| Apollo ProHealth | World Heart Day | Mind Your Language! | Bronze |
| Aviitum | No More Panda Eyes | Bud | Silver |
| Amar Foods, Hiravati Group | INTEGRATED CAMPAIGN: Print & Design Craft: Art Direction , DIGITAL: Website | Afterlight | Bronze |
| MIOT International Hospitals | De-addiction Campaign | MIOT International Hospitlas | Silver |
| Maharashtra Tourism | Larger than life | Stark Communications | Bronze |
| Way2News App | Local News-ku idhu dhaan boss-u | Mind Your Language! | Bronze |
| Dhanam - Ungalil Oruthi (TV Series) | Dhanam - On-Ground Activation | BeatRoute | Silver |
| Tea Cafe | Ambient / Out of home | Prawal media P Ltd ( Bigbears advertsing ) | Bronze |
| AQUASTAR | Aquastar Billboard (Kuthiran) | MAIOR SOLUTIONS | Bronze |
| Assana Colorectal & Gut Wellness Clinic | We treat all kinds of assholes. | be positive 24 Innovation Design Private Limited | Silver |
| Assana Colorectal & Gut Wellness Clinic | SLOW MOTION. CALL US SWIFT REMEDIES. | be positive 24 Innovation Design Private Limited | Silver |
| Centre for Pastoralism | Desi Oon | Studio Eeksaurus Productions Pvt. Ltd. | Gold |
| Carbon Zero | VStar - Carbon Zero | fuse production hub | Bronze |
| Assana Colorectal & Gut Wellness Clinic | WE TREAT ALL KINDS OF ASSHOLES. | be positive 24 Innovation Design Pvt Ltd | Silver |
| Assana Colorectal Gut Wellness Clinic | ASSANA - SLOW MOTION? CALL US FOR SWIFT REMEDIES. | be positive 24 Innovation Design | Silver |
| VHS - Voluntary Health Services Chennai | THE LIFE YOU SAVE MAY ONE DAY SAVE YOURS | be positive 24 Innovation Design Pvt Ltd | Silver |
| VHS - Voluntary Health Services Chennai | MIND YOUR SLEEP | be positive 24 Innovation Design Private Limited | Silver |
| Double Horse | Tender Coconut Payasam Package | Touch Interactive | Gold |
| VBJ - Vummidi Bangaru Jewellers | VBJ Light Delight | be positive 24 Innovation Design Private Limited | Bronze |
| Trust | Posters | Prawal Media P Ltd ( Bigbears Advertising ) | Bronze |
| VStar | VStar - Carbon Zero | Fuse art and production | Bronze |
| CLUBFM | Heart In BucketList | Clubfm | Bronze |
| CLUBFM | Jr RJ | Clubfm | Silver |
| CLUBFM | Ragging Sparkler | Clubfm | Bronze |
| CLUBFM | Womens Day Promo | Clubfm | Bronze |
| Thrissur Titans | Thrissur Titans Title Song | Popkon Creatives | Bronze |
| CLUBFM | Cancer Day Sparkler | Clubfm | Silver |
| Evora Resorts & Spa | Corporate /Brand identity | Water Creative Studio Pvt. Ltd. | Gold |
| Red FM | Amma Makan AyachaKathu | Kal Radio LTD. | Bronze |
| CLUBFM | Listeners Music Managers | Clubfm | Bronze |
| CLUBFM | M T Tribute | Clubfm | Bronze |
| CLUBFM | Malaria Day | Clubfm | Bronze |
| Red FM | Superhits Ragas | Kal Radio LTD. | Bronze |
