Project Worldwide has announced leadership changes across its team.
Rasheed Sait has been named chief growth officer for South Asia, while Neha Lobo has joined the company as managing director for GPJ India, an experiential marketing agency within the group.
Project Worldwide is a collection of collaborative agencies globally operating across 42 markets.
Sait has been working with GPJ India for more than two decades. Lobo moves from IBM, where she was most recently heading sales development across APAC. She spent 21 years with the company.
Chris Meyer, CEO, Project Worldwide, said, “Rasheed’s ability to build high performance teams, his entrepreneurial spirit, combined with a unique ability to straddle strategy with creativity, has been instrumental in GPJ India establishing itself as a trusted advisor to a number of our global and local clients. His deep knowledge of the India/South Asia market makes him the ideal candidate to bring our vision to life."
Fiona Bruder, CEO, GPJ, added, “We are thrilled to welcome Neha Lobo to the GPJ India family. Her transformational leadership, deep industry knowledge, and passion for creating engaging experiences make her the ideal person to lead GPJ India into its next phase of growth. We are confident that under her guidance, GPJ India will continue to push the boundaries of experiential marketing and deliver exceptional value to our clients.”