The Effie Index for 2024 worldwide and regional rankings have been revealed. 

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing finalist and winner data from Effie Awards competitions around the world. 

Among the most effective agency offices globally, Ogilvy's Mumbai office is second, followed by Leo Mumbai and McCann Gurugram.  DDB Mumbai is number 20 on the list, and The Womb is 21.

The Womb features prominently on the independent agency list - ranked number four globally and number one is Asia.

Ogilvy tops the list of 'Most Effective Agency Networks 2024', while Omnicom leads the list of the 'Most Effective Agency Holding Groups'. 

McDonald's was the 'Most Effective Global Brand' in 2024. AB InBev was the 'Most Effective Marketer' of the year.