Enormous has announced that it has bagged the integrated digital and mainline mandate for Duroflex, along with the digital mandate for its sub-brand Sleepyhead.

With this collaboration, the agency will be responsible for shaping the creative journey of both brands across campaigns and touchpoints.

Ashish Khazanchi, founder, Enormous, said, “We’re absolutely delighted to welcome Duroflex and Sleepyhead on board. This is a rare opportunity where a brand with decades of credibility meets one with youthful agility - and we get to create conversations that connect across generations. The idea of working on a category that touches such an intimate part of daily life is deeply inspiring for us.”

Ullas Vijay, chief marketing officer, Duroflex Group, added, “Enormous brings its unique creativity and cultural fluency. As Duroflex continues to strengthen its legacy and Sleepyhead grows as a lifestyle brand, we believe Enormous will help us craft stories that inspire people to value the power of rest and relaxation in their lives.”