Kotak Mahindra Bank has announced the appointment of dentsu X to handle its media mandate.

dentsu X's Mumbai office will handle the mandate which was won post a multi-agency pitch.  

The agency will handle TV, print, radio, and digital branding across its key business entities: Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance. 

Sujata Dwibedy, CEO, dentsu X India, said, “We are truly honoured to partner with a legacy brand like Kotak Mahindra Group. This win is a strong testament to our integrated offering powered by agility, and strategic insight. We look forward to offering our future-facing approach to help the Kotak Mahindra group drive stronger visibility, engagement, and impact across platforms.”