Wondrlab has announced the launch of Opportune Europe.

To lead this venture, Wondrlab has appointed Lukasz Borek. Borek will serve as CEO of the newly established Opportune Europe, and also take on the role of chief influencer and adtech officer for Wondrlab in Poland. For the past decade, he led and scaled a creative media firm within Publicis Groupe. His deep understanding of local market dynamics and expertise in data-driven communications will be instrumental in the platform's success.

Opportune Europe will offer a 'managed service' model, combining the power of the Opportune platform with comprehensive agency support. The platform’s technology automates and optimises the entire campaign process, from data-driven influencer identification and outreach to advanced analytics and precise ROI measurement.

The move follows its 2024 acquisition of Polish agency WebTalk, which established Wondrlab’s presence in the CEE region.

Now, through Opportune Europe, the company intends to advance its 'technology out of India' strategy by rolling out its influencer marketing platform across the region.

Originally acquired in India in 2022, Opportune has become a leading platform for data-driven influencer marketing, achieving strong traction in one of the world’s most competitive digital markets.

By introducing the platform to Central and Eastern Europe, Wondrlab aims to offer brands proven technology designed to maximise impact and efficiency.

The launch reflects Wondrlab’s ambition to build a global martech ecosystem, exporting its homegrown innovations to international markets while strengthening its position as a next-generation marketing network.

Vandana Verma, co-founder and managing partner, Wondrlab Network, said, "With Opportune Europe, we’re not just expanding geographically, we’re exporting a proven, data-led influencer marketing model that has transformed how brands in India engage with creators. The CEE region is primed for this shift, and our goal is to blend cutting-edge technology with deep market insights to deliver measurable impact for brands. This launch is a testament to the scalability of Indian innovation, and we’re confident that Lukasz’s leadership will accelerate our vision of building a truly global martech ecosystem."

Michal Dunin, CEO, Wondrlab Europe and founder, WebTalk, added, “Wondrlab’s European journey, which began with WebTalk’s acquisition, is entering its next exciting stage. We see great potential in influencer marketing, which is maturing and becoming a measurable pillar of business strategy. This process is much more advanced in Asia, which is why we are now creating a technological bridge between continents. We are bringing Opportune to Europe, a proven platform that has revolutionised the approach to creator collaborations in India. The addition of Lukasz, an expert in this field, guarantees that this transfer of knowledge and technology will be a success. This is the first step in our strategy of importing innovation and talent to CEE, and further acquisitions that will strengthen our offer are only a matter of time."

Borek said, “After a decade of building and scaling innovative services, I see immense potential in Wondrlab’s approach. Opportune Europe is an opportunity to bring new standards to the influencer marketing landscape, focusing on what truly matters for business: measurable growth. Access to this unique technology, combined with the team’s expertise and Wondrlab’s strategic support, will allow us to translate promises into tangible results and establish a leadership position in the intelligence-driven influencer marketing segment.”