On Purpose Consulting has announced a strategic investment by communications veterans Zacharia James and Rishi Seth, marking a significant step in accelerating the firm’s growth as a leading purpose-led communications agency in India.

The investment reflects a shared ambition to strengthen leadership depth and build an operating model that is creatively strong, leadership-backed, and structurally equipped to operate at scale in a technology-driven, high-accountability environment.

Together, James and Seth bring over three decades of management and entrepreneurial experience. Their careers include leadership roles at firms such as BCW Global, Six Degrees PR, Alphabet Consulting, and Text 100. Most recently, both joined The PRactice as strategic investors.

The investment creates strategic access between On Purpose and The PRactice, two independent firms with complementary strengths, distinct client ecosystems, and complex stakeholder engagements. 

While The PRactice gains access to On Purpose’s expertise in purpose-led storytelling and development sector engagement, On Purpose benefits from support in building leadership depth and navigating large, complex stakeholder environments.

The arrangement enables selective collaboration and shared learning without altering the day-to-day operations of either firm or the way clients are served.

With this development, On Purpose is expected to further strengthen its position in the social change communications space, while also expanding its reach and engagement with corporate clients across sectors.

Girish Balachandran, founder, On Purpose, said, “The decision of professionals of Zach and Rishi’s calibre to join us is a strong endorsement of our model and vision. Their deep experience across corporate communications, public affairs, and technology PR complements our focus on social impact. Their partnership will be invaluable in scaling our capabilities and client solutions.”

James added, “Purpose-led communications is no longer a niche; it sits at the centre of reputation, regulation, talent, and long-term business value. Our recent investment in On Purpose is a bet on building a model where impact is measurable, growth is predictable, and storytelling is built for a world shaped by AI, platforms, and rising accountability from stakeholders. Our investment in On Purpose and The PRactice together creates access, learning, and capability exchange between the two firms. This is about building something that lasts beyond individuals.”

Seth said, “Girish and his team have built a fantastic brand addressing social change communications, driven by the need for sustainability, equality and transparency. I look forward to collaborating with the talented team at On Purpose to strengthen its operational and service capabilities to drive growth.”