Ventes Avenues has announced an expansion of its strategic focus toward first-party data collaboration, connected TV (CTV) ecosystems, premium media supply and proprietary marketing technology.

This follows Niloufer Dundh's stepping down from her operational and board responsibilities. Dundh founded the company in 2014. The co-founders Balamurugan Mani and Fauzan Abdul Rahim will lead the company as it aims to prioritise privacy-compliant data strategies, transparent media buying practices and measurable cross-channel outcomes.

Mani, said, “The advertising ecosystem is moving toward greater accountability, transparency and data ownership. Our focus is on equipping brands with structured first-party data frameworks, access to premium supply and technology-enabled execution that supports measurable growth.”

Rahim added, “Influencer and creator-led marketing is no longer a standalone channel; it has to integrate seamlessly with broader media and performance frameworks. We are building technology that enables brands to manage creators, media and measurement within a single, structured environment.”