Social Panga has won the social media mandate for Neo by Nippon Paint, the painting services arm of Nippon Paint India.

The mandate will be handled by the agency's Bengaluru office and includes digital-first storytelling and campaign development.

As part of the mandate, Social Panga will drive integrated content across digital platforms. The collaboration also involves building Neo’s painter-facing identity and ecosystem a key differentiator that positions the brand as one that celebrates both homes and the hands that transform them.

Since onboarding, the agency has launched Neo’s topical campaign for World Painter Appreciation Day, reimagining the role of painters as ‘Home Stylists.’ 

With this partnership, Neo by Nippon Paint and Social Panga aim to script a fresh narrative in the aspirational home painting space - one that blends utility with imagination, and skill with style.

Himanshu Arora, co-founder, Social Panga, said, “Neo by Nippon Paint isn’t just redefining home painting. It’s reimagining what a home makeover means for today’s generation. The brand has a bold vision and a deep respect for the people behind the process, and that’s what excited us. At Social Panga, we’re thrilled to partner with a team that sees painters as creators and homes as stories waiting to be told.”

Bharat Raja, senior director - service marketing, Neo by Nippon Paint, said, “Bringing Social Panga on board to manage Neo by Nippon Paint's social mandate has been one of the best strategic moves for our brand. The team understood the brief to a T, resulting in a continuous stream of highly engaging content. A key highlight is their incredible responsiveness, which enables us to develop better creatives with remarkable speed. We believe this partnership will significantly enhance our ability to tell compelling stories to our audience."