Famous Innovations has announced the appointment of Shiv Sethuraman as chief transformation officer. Sethuraman joins the agency after an entrepreneurial stint, during which he founded The New Business.

Prior to this, he was group president, Cheil South West Asia. 

Raj Kamlbe, founder and chief creative officer, Famous Innovations, said, "Shiv is that rare blend of global pedigree and entrepreneurial mindset. As we look to grow without losing our creative soul, I'm confident that Shiv will help us widen our impact while staying true to who we are."

Sethuraman said, "In the post-network world we live in, independent agencies are best placed to drive real change - they're faster, hungrier, and closer to the work. Famous has the right mix of creativity, ambition, and culture. I'm excited to join the journey as we scale new heights together."

Sethuraman has also worked with TBWA\ and Ogilvy.