BombayDC has elevated Siddhesh Pednekar as partner and chief operating officer.

 He was previously head of business and operations.

Pednekar joined the design company in 2015 from Ogilvy. He has also worked with MullenLowe Lintas Group.

Ankur Rander, founder and CEO, BombayDC, said, "I wouldn’t call it a promotion. He never treated it as a job. It’s a partnership. He shows up every day with a sense of ownership that never wavers."