Cheil X has announced the appointment of Souvik Datta as national creative director.

Datta moves from McCann Worldgroup India, where he was creative head - West India, and leading special projects for North India.

He will report to Vikas Chemjong, chief creative officer, Cheil SWA Group, and will co-lead the agency's creative mandate along with Amit Nandwani. 

Cheil X had recently appointed Jitender Dabas as CEO, who also moved from McCann.
 
Dabas said, “I’ve worked with Souvik and know just how good he is at steering big brands and businesses. Whether it was Hero, Maggi, Domino’s, Asian Paints, or Reckitt, I have seen the real-world impact his work has had on businesses. He is someone who champions ideas that build brand meaning at scale not just through big TVCs but through ideas that create impact every moment across the consumer journey. I am looking forward to his joining us at this pivotal time for Cheil X”.

He added, “With Souvik and Amit at the helm of our creative function, we’re bringing together two leaders who’ve helped shape iconic campaigns for some of the biggest Indian and global brands. They’ve led large teams, built brands across categories, and bring complementary strengths to the table.”

The agency has also announced an elevation for Rajit Gupta. Gupta currently leads the agency's creative operations in Mumbai. He has been given the brand experience and design mandates across India which include integrating spatial, experiential, and environmental design.

Chemjong said, “It’s said that great advertising moves people. What’s also true is that great advertising also moves people! And with Jeetu coming in, talent has begun to move steadily towards Cheil X. The first of course being Souvik. And one just has to look at the breadth of his work to understand the creative flair. With him teaming up with our rock-solid Amit Nandwani and expanded role for Rajit Gupta, Cheil X is well on its way to become a force that’ll be difficult to ignore in this new-age advertising landscape”.

 In a career spanning 23 years, Datta has worked with Lowe, TBWA\ and Contract.