TBWA\India has announced the appointment of Anirban Mozumdar as chief strategy officer. Mozumdar's last full-time stint was with Havas Group India, where he was chief strategy officer. For the last year he was working as an independent consultant.

He will report into Govind Pandey, CEO, TBWA\ India.

Pandey said, "Anirban has built brands across categories ranging from consumer electronics and FMCG to industrial products. His diverse experience spanning regional roles for P&G, entrepreneurial brand consulting leadership at chlorophyll, and work across B2C, B2B and D2C sectors, gives him a unique ability to blend data-driven insight with creative thinking. I’m thrilled to welcome Anirban as our chief strategy officer. His strategic acumen will help TBWA\India push boundaries and deliver disruptive, results-driven work for our clients.,”

Mozumdar said, “To be at 'the disruption company' at this time when disruption is rife, truly feels like being at the right place at the right time. I am looking forward to building business through brand and purpose, deepen our relationships and bring my recent experience on technology brands and brand consulting to build reputation through results.”
 

Mozumdar has also worked with 82.5 Communications, chlorophyll, ITSA, Publicis, DDB Mudra, Leo and Rediffusion.