FCB Ulka has announced the appointment of Manisha Sain as national planning director.

She moves from The Womb where she was lead - strategic planning. She joined the agency in 2019 as strategy partner and was promoted to the position in 2022. 

Kulvinder Ahluwalia, CEO, FCB Ulka, said, “Manisha’s blend of analytical rigour and creative instinct makes her a powerful addition to our planning leadership. Her proven ability to connect brand truth with consumer culture will be instrumental as we continue to strengthen FCB Ulka’s strategic backbone and build brands that stand the test of time.”

Sain said, “Rarely does one get a chance to be part of a business built on strong relationships that withstand the test of time, and brands that have been part of every Indian’s childhood. I’m excited to join the journey of evolution for some of the country’s most iconic brands — and to create work that truly works for consumers embracing new, disruptive behaviours."

In the past, she has worked with BBDO, Nielsen and Netscribes.