Ananya Srikanth Rao, brand director - strategy, Saatchi & Saatchi India, will be taking the stage on 20 June during the Cannes Lions International Festival of Creativity.

She will be seen in discussion with Marcos Kotlhar, partner, chief creative officer, Le Truc; Ali Rez, chief creative officer, Impact BBDO. The session will be moderated by Alison Weissbrot, executive editor, Adweek. It will be on the topic ‘Creatives In Action’.

The session will address three key areas - what fuels the ingenuity of some of the top creatives? How to cut through and succeed in the fast-changing creative industry? And finally, what are the trends and threats worth paying attention to?

Rao will talk about how it is time to rethink ‘Creative Equity’.

She said, "From day one, I’ve had my hands in too many things, too many conversations, too many mediums, too many live projects. That’s been my biggest strength. It’s helped me add value across industries, briefs, and boardrooms. I am incredibly excited and deeply grateful to be the first strategist taking the stage at 'Creatives in Action', live at Cannes Lions."