Wondrlab has announced the appointment of Hemant Shringy as chief creative officer and managing partner. Shringy joins the agency from FCB Ulka, where he was chief creative officer.

Shringy will lead creative at Wondrlab. The agency aims to place creativity at the centre of brand transformation and full-funnel effectiveness. 

Amit Akali, co-founder and chief creative officer, Wondrlab, will be taking on the role of co-founder and chief mentor, prioritising health. 

Akali said, “I was looking at the right balance of a creative leader with hunger to achieve new creative benchmarks and drive culture. We’ve strengthened the organisation by bringing Hemant on board. I’ve worked with him. before, he blends craft with creative audacity, effectiveness with empathy. It’s the right time for Wondrlab to evolve, and Hemant is the right person to lead that evolution. I’m proud of what we’ve built and look forward to supporting him, our teams, and clients in this exciting next chapter.”

Hinduja said, “We’re thrilled to have Hemant join us. His work speaks for itself; bold, effective, and rooted in culture. But what excites me most is how he aligns with our mission: to redefine marketing by fusing creativity with platform-first thinking and technology. Hemant’s leadership will supercharge our ability to deliver effective, transformative solutions for our clients."

He added, "Amit will continue as co-founder and chief mentor, continuing to support the creative vision, mentor teams, and guide strategic initiatives. Amit will prioritise and focus on his health while remaining closely involved with the organisation, guiding clients and teams. We're grateful for Amit's continued involvement and look forward to his mentorship. His expertise and experience will remain invaluable to our clients and team members. As we at Wondrlab continue his call out 'Itna tho karna padega!”

Shringy said, “I’m incredibly excited to be part of Wondrlab at such a pivotal moment. What Saurabh, Rakesh, Amit, and the team have built is visionary an agency network born in India, built for the world, combining tech, data, and creativity. I believe creativity should move beyond communication, it should shape every part of the marketing funnel. At Wondrlab, we’re placing creativity right at the core, and I can’t wait to help brands win in ways that are both joyous and transformative."

In a career spanning over two decades, Shringy has also had stints with BBDO, Ogilvy and DDB.