Umma Saini, formerly chief creative officer, Schbang, has joined PhonePe as director, creative and content. 

Making the announcement on LinkedIn, she said,  "At Schbang, I had the privilege of re-shaping creative leadership, culture and scalable systems; attracting diverse talent, clients and global partnerships across disciplines; embedding a creative x tech mindset; initiating global creative presence and standing; and guiding the agency to its highest award winning year with global recognition initiating a breakthrough into the big award shows and Top 10 agency of the year lists. Just as importantly, it was gratifying to enable teams to gain first-time exposure at leading creative forums and award shows - evolving not only the culture but also inspiring future ready talent for our industry. I'm now excited to build PhonePe's creative and content story that connects deeply with millions, drives impact and reflects the diversity and energy of India today."

Saini started her career at Saints and Warriors, has also worked with Ogilvy, BBDO (India and Singapore) and Google.

She is part of the jury for London International Awards, for which judging will begin later this month.

PhonePe had recently appointed Amit Doshi as group chief marketing officer.