Publicis Groupe India has announced the appointment of Sonal Verma as managing director, Arc Worldwide, its experiential and shopper marketing vertical. 

Verma will report to Kedar Teny, chief product officer, Publicis Groupe India. Verma's last stint was with Cheil India, where she was senior vice president and head - brand experience.

Teny said, “Sonal’s appointment marks a natural progression in scaling Arc Worldwide India’s role in helping brands influence choice at experiential moments of decision. As brands seek growth closer to such moments, Arc Worldwide India’s shopper and experiential capabilities are becoming central to how we deliver impact. Sonal brings the strategic clarity and executional rigour needed to accelerate this momentum and embed these capabilities more deeply across our offerings.”

Verma said, “I’m excited to join at a time when brands are increasingly focused on creating experiences that influence choice and drive real business outcomes. Arc has a strong global legacy in connected commerce, shopper marketing, retail and brand experiences and I look forward to working with the team and clients to build insight-led, culturally relevant and scalable solutions that sit at the intersection of creativity, commerce and consumer engagement.”

She has also worked with Momentum, Percept, Radio City and The Times of India.