Famous Innovations has bagged the creative mandate for Nilkamal Sleep. Nilkamal Sleep is the sleep mattress division of the furniture brand, Nilkamal. The account was won post a multi-agency pitch.

Nilkamal Sleep is aiming to become a modern, lifestyle-led brand in the wellness and home solutions space.

The agency's mandate includes traditional and digital media. 

Manish Parekh, joint managing director, Nilkamal, said, "We are delighted to welcome Famous Innovations as our creative partner for both mainline and digital advertising. Their sharp strategic thinking and bold creative reputation align perfectly with our ambitions for Nilkamal Sleep. We look forward to a journey filled with impactful storytelling and breakthrough campaigns that elevate our brand to new heights."

Shiv Sethuraman, chief transformation officer, Famous Innovations, said, “Nilkamal is a brand most of us have grown up with, and we’re excited to now help shape its next chapter in the sleep solutions space. This is a rare opportunity to build a brand that doesn’t just sell mattresses, but champions better sleep as a way of life. We’re looking forward to blending insight, sharp strategy, and creative ambition to make Nilkamal Sleep a brand people truly relate to."

The first campaign will be released later this year.