Theblurr has announced the appointment of Sainath Saraban as co-founder and chief creative officer.

He will lead the agency's creative vision across markets, helping brands cut through noise with ideas rooted in insight, craft, and outcomes.

Saraban was most recently serving as the co-founder and head - creative, Studio Simple. 

Shamsuddin Jasani, co-founder and CEO, Theblurr, said, “Sai is not just a creative leader - he’s a global storyteller who speaks the language of culture, technology, and human truth. At Theblurr, where we combine AI with human intelligence, he will be key in driving creative excellence with speed and purpose.”

Saraban added, “Theblurr is the kind of agency I’ve always wanted to build—a creative playground fueled by technology and purpose. From campaign thinking to platform storytelling, I’m excited to create work that is culturally alive, globally scalable, and commercially impactful.”

Prior to co-founding Studio Simple and Simple Creative, Saraban was associated with Leo as national creative director for over a decade. In the past, he has also worked with JWT and McCann.