Rayomand J Patell has announced the launch of Firestarter, an integrated brand communication and technology agency. 

Firestarter has entered a strategic international partnership with Munich-based Monkeyway, a 3D real time streaming technology for brands in the luxury space including Mercedes, Maserati and Koenigsegg among others. Patell has also been appointed as CCO for Monkeyway.

Patell said, "We ignite scalable growth by defining and differentiating brands to deliver valuable outcomes. Firestarter defines brands by our proprietary process, crafts a unique brand identity through design and then creates an original, integrated creative idea that’s strong enough to add synergy across every brand medium, touchpoint and technology.”

The agency’s model is built on integrating brand communications and technology at its core, backed by newsroom and real-time AI equipped production capabilities.

The association with Monkeyway allows Firestarter to offer Indian clients, international brand technologies, starting with  3D real time streaming.

Andreas Adam, CEO, Monkeyway, said, "Monkeyway brings class defining 3D real time streaming technology, trusted by global luxury brands to the Indian markets. Clients gain a seamless, scalable, and truly impactful brand-to-technology pipeline.”

Patell started his career with Everest, before moving to Lintas. He has also worked with Contract, Havas, Idealake, Schbang, and most recently as chief creative officer, Laqshya Group.