Infectious Advertising has announced the appointment of Smriti Tewari as business head.

She moves from VML where she was serving as the AVP.

Siddhartha Singh, managing partner and chief operating officer, Infectious Advertising, said, "Smriti will play a pivotal role in strengthening client relationships, unlocking new opportunities, and shaping work that is both effective and pushes the idea of 'Virality, ' where every piece of work is worth sharing. Her immense client experience lays the foundation best. Wish her the best for her stint at Infectious!"

Tewari added, "Stepping into the role of Business Head at Infectious Advertising is both an honour and a thrilling responsibility. Infectious has always believed in ideas that spark energy and drive meaningful change. I’m eager to learn from the greats, draw from the strengths of the entire team, and collectively elevate the agency through creativity, collaboration, and client focus."

In a career spanning over 13 years, she has also worked with Ogilvy, FCB, The Minimalist and VML, among others.