India scored 16 shortlists on day two of the Cannes Lions International Festival of Creativity.
Shortlists were announced across seven categories.
India's total shortlist count is now at 84.
Brand Experience and Activation
FCB India's 'Lucky Yatra' for the Indian Railways received three shortlists in this category. FCB Kinnect's 'Too Yumm To Cheer' for Too Yumm also received a shortlist.
Leo earned two shortlists - one each for Acko's 'Tailor Test' and Oreo's 'History in the Baking'
DDB Mudra and Ogilvy had a shortlist each for Battleground Mobile India's 'Great In-Game Wedding' and Titan Eyewear's 'Eye Test Menu'.
Creative Business
FCB India got two shortlists for Indian Railways' 'Lucky Yatra'.
Leo got one for Whisper's 'Project Early Periods'.
Creative Commerce
FCB India's entry for the Indian Railways earned two shortlists in this category, the only from India.
Creative Effectiveness
McCann Worldgroup India and Ogilvy got a shortlist each in this category for ESAF Small Finance Bank's 'Dabba Savings Account' and Mondelez's 'Erase Valentine's Day' respectively.
Film
The Womb got India's only shortlist for Jim Jam Pops' 'We Won The World Cup'.
Luxury and Creative Strategy
No Indian shortlists in these categories.
Agency | Gold | Silver | Bronze | Shortlist |
FCB India | 1 | 1 | 18 | |
Ogilvy | 2 | 15 | ||
Leo | 11 | |||
Havas Creative | 1 | 7 | ||
Talented | 1 | 7 | ||
Lowe Lintas | 1 | 3 | ||
Famous Innovations | 3 | |||
DDB Mudra Group | 3 | |||
Grey | 2 | |||
VML | 2 | |||
FCB Kinnect | 1 | 2 | ||
Godrej Creative Lab | 1 | 1 | ||
Tribes Communications | 1 | |||
Tgthr | 1 | |||
BBDO | 1 | |||
TBWA\ | 1 | |||
Studio Eeksaurus | 1 | |||
Dentsu Creative | 1 | |||
BBH | 1 | |||
Wondrlab | 1 | |||
McCann | 1 | |||
The Womb | 1 |