TBWA\India has announced the appointment of Rohit Mukherjee as executive creative director at the agency’s Gurgaon office. 

Prior to this, Mukherjee was at Dentsu Creative Isobar for over five years, where he rose through the ranks to become group executive creative director. 

Russell Barrett, chief creative experience officer, TBWA\ India, said, “I’m genuinely excited to have Rohit on board and taking charge of the Gurgaon creative product. Rohit is an extremely accomplished creative individual with a great pedigree of ideas and executions across media and categories. Disruption is at the core of the TBWA brand and Rohit is just the right kind of Pirate to lead and inspire the office forward. I look forward to working with Rohit and building an amazing body of work for our clients and brands in Gurgaon.” 

Mukherjee said, “In order to create in any field, you need to disrupt. The very fact that for TBWA\, Disruption is its raison d'etre, is provocation enough for any creative. Add to that, the experiences of people like Russell and Govind! Just to have them as sounding boards for any idea means you’re in good hands. The clients are hungry, the colleagues are restless, and the vibe is warm. I aim to be the ‘agent provocateur’ with digital first thinking and agile execution.” 

In a career spanning nearly two decades, Mukherjee has had stints at Rediffusion DY&R, Publicis, McCann, DDB Mudra and Bates, among others.