Advertising, 17 Oct 2025

Wakefit's ‘Sleep is Mast, Biswa is now Swasth' campaign

17 Oct 2025 1:46 PM

Wakefit puts an end to Biswa Kalyan Rath's late night shopping mistakes

Conceptualised by The New Thing, the campaign comprises a film.
Dalbir Singh continues his diary for Manifest.

17 Oct 2025 10:35 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures the irony of in-house pride.
Adyasha Roy Tomar

17 Oct 2025 10:35 AM

Adyasha Roy Tomar to exit McCann

Tomar is creative director at the agency.
Shachi Malhotra

17 Oct 2025 10:26 AM

Her take: To simplify or to stand out?

Shachi Malhotra writes about simplifying and how it's 'far more challenging than it appears'.

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Deepstory rolls out a a short-video platform in India
The brief for this month's contest

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Centrick-Manifest print competition: December brief revealed

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The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
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'Learning will happen faster than any training programs if AI is given to the users'
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12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
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‘The best school of advertising I could have asked for was working under Piyush Pandey'

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