Crayons has announced the appointment of Virakti Rustogi as vice president – media. 

Based in New Delhi, Rustogi will lead the agency’s media division across branches and drive integrated, performance-oriented strategies to deliver measurable results for clients across the full funnel.  

Her last full-time stint was with Bharat Media Group as branch head till 2024. 

Ranjan Bargotra, executive director, Crayons, said, “Virakti brings strong category breadth and a sharp, outcome-oriented approach to media planning.  As we continue to build future-ready media capabilities across the agency, her leadership will  be key to strengthening our integrated offering and delivering measurable results for our  clients.”  

Rustogi added, “Crayons is at an exciting point of growth, with a clear focus on integrated solutions. I look forward to strengthening media frameworks across  branches - bringing strategy, performance, and cross-team collaboration together to deliver  stronger outcomes.”

In a career spanning over 26 years, she has also worked with Zenith and WPP, among others.