Effie Lions Foundation has named Shubhranshu Singh, global chief marketing officer, Tata Motors Commercial Vehicles, as an inaugural member of the board of directors. 

The board seeks to educate and empower the next generation of marketing talent globally, with an emphasis on underrepresented communities.

Singh will work as a board member with a special focus on helping the foundation address the needs of India and South Asia. As the regional representative, his perspective will be essential to shaping the programs.

The foundation board will meet twice a year - once in January, typically in New York or London, and again in June during the Cannes Lions Festival of Creativity.

As a board member, Singh is expected to serve on two board committees.