22feet Tribal Worldwide has announced the appointment of Anvita Arora as vice president and head - Mumbai, and Shyam Nair as executive creative director.

This is both Arora and Nair’s second stint with the agency. Arora was unit head - Mumbai, while Nair was serving as the executive creative director at Creativeland Asia.

Arora joined 22feet Tribal Worldwide in 2018 as business lead and was with the agency till 2021. Whereas, Nair was associated with the agency from 2019 to 2021.

Vanaja Pillai, president, 22feet Tribal Worldwide, said, “Over the past few years, we’ve seen strong growth and had the privilege of working with an ambitious set of brands that push us to raise the bar. Welcoming Anvita and Shyam again is not just about familiar faces returning; it’s about the energy, trust, and shared history they carry with them. Their return is a testament to the work we’re doing, the environment we’ve built, and the exciting road ahead for our clients and teams.”

Arora said, “I’ve always had a soft spot for 22feet Tribal WW. The people are sharp, the culture is electric, and the work has always had teeth. My primary goal is straightforward: to grow the business, expand the brands, and build teams that thrive on ideas and collaboration. What sets 22feet apart is its guts. It’s one of the few agencies that has stayed proudly digital while still thinking like a brand builder. I plan to take that legacy and push it further, creating work that doesn’t just land but lingers, work that clients back and audiences actually feel.”

Nair said, “At 22feet Tribal WW, I believe we can do more than just making ads. We can craft stories that earn attention, move culture, and live beyond the brief. With the talent, the brands, and the drive to outdo ourselves, we can create work that’s built for the medium, not just the media plan. Because the best advertising doesn’t feel like advertising, it feels like something worth sharing.”

In the past, Arora has worked with Supari Studios and OgilvyOne Worldwide and Nair has associated with MullenLowe Lintas Group and J Walter Thompson Worldwide.