FCB India has announced the appointment of Binay Mehra as senior vice president, FCB Neo.

Mehra moves from Leo, where he was VP, and will be based in Delhi.

Ashima Mehra, CEO, FCB NEO, said, “With Binay on board, we’re adding leadership that’s not only seasoned, but sharp, modern, and relentlessly brand-focused. His track record across marquee businesses is exactly the kind of edge we need as we scale up and aim higher.”

Binay Mehra said, "I've always believed in the power of creativity to solve real business problems. FCB Neo’s ambition to blend digital agility with strong brand thinking feels like the perfect place to create impact. I’m excited for this next chapter."

Mehra has also worked with JWT, Dentsu, BrandMaal, and Saatchi & Saatchi.