Myntra has rolled out its latest wedding campaign, ‘Wedding Fits for Everyone,’ with fashion creators Komal Pandey and Siddharth Batra as the faces of the campaign under the ethnic wear category. 

Conceptualised by braindad and anchored by the platform's Myntra Wedding collection which spans ethnic wear, footwear, beauty, and personal care, the campaign comprises a series of films that capture how Indian weddings are experienced today.

Known for their distinct yet complementary sensibilities, the duo reflects how wedding fashion today is increasingly driven by individuality, personal expression, and modern interpretations of tradition.

The campaign unfolds through two interconnected films, the first film captures how weddings are shaped by people, personalities, and shared moments with a fast-paced, high-energy look at the many personalities that attend weddings. 

Set within an opulent palace setting, the second film opens at what appears to be an extravagant 'fake wedding,' however the narrative pivots when the wedding is revealed to be a long-overdue celebration planned for the groom’s parents

Neha Gulati, senior director, marketing, Myntra, said, “Wedding season brings together a wide range of occasions and fashion needs that extend well beyond the couple getting married. With this campaign, we intended to reflect how weddings are actually experienced today and ensure that everyone finds styles that feel right for them. Making Komal Pandey and Siddharth Batra the faces of our wedding campaign allowed us to tell this story with cultural credibility and contemporary relevance, while reinforcing Myntra’s approach to wedding fashion across occasions and moments.”

The association also aligns with Myntra’s continued focus on creator-led fashion discovery and content-to-commerce. The lifestyle platform currently works with a creator ecosystem comprising over 3.5 million shopper-creators.

Credits:
Agency Team: Vishal Dayama, Devarsh Thaker, Rajat Thakur
Agency: braindad
Writers: Vishal Dayama and Rajat Thakur
Director: Vishal Dayama
Producer: Devarsh Thaker
DOP: Abhijeet Chao
Photographer: Abidha