Havas Life has announced the appointment of João Camacho as chief creative officer, India & Middle East.

Camacho will be based in Mumbai and will work across India and the Middle East. He will report to Eric Weisberg, global chief creative officer, Havas Health, and Dorelle Kulkarni, managing director, Havas Life Mumbai.

He moves from Publicis Health, where he was executive creative director and was based in the UAE, handling the Middle Eastern region.

Weisberg said, “João is a truly global creative leader with a deep understanding of how healthcare brands must show up differently across cultures, markets, and moments. His experience, curiosity, and belief in creativity as a force for progress make him a powerful addition to our leadership team as we continue to grow in India and the Middle East.”

Charles Houdoux, global chief client officer, Havas Health, CEO APAC-LATAM, added, “Havas Health’s bold expansion in India and the Middle East fuels its rapid growth trajectory across Asia, solidifying its position as one of the region’s leading healthcare communications networks. João’s appointment reflects our ambition to build world-class creative leadership locally, while staying deeply connected to the global Havas Health vision. He brings the cultural fluency, strategic thinking, and creative confidence these markets demand.”

Kulkarni said, “We’re delighted to welcome João Camacho to Havas Life Mumbai. He brings a rare blend of global perspective and deep local sensitivity, matched by curiosity, humility, and a genuine passion for improving healthcare experiences. As client expectations evolve beyond communication to true partnership spanning culture, patients, physicians, regulation, and a fast-changing healthcare landscape, João’s mix of strategic thinking, empathy, and creativity makes him ideally suited for this role. I look forward to working with him as we strengthen Havas Life in India and create relevant impact for patients, caregivers, doctors, and health and wellness brands.”

Camacho said, “Joining Havas Health feels like stepping onto a stage built for bold ideas and stories that truly move people. Leading creative across India and the Middle East, a region buzzing with energy, innovation, and possibility, is both thrilling and humbling. I can’t wait to bring my perspective, curiosity, and passion to this incredible platform, shaping campaigns that inspire, connect, and make a real difference.”

In a career spanning over two decades, Camacho has also worked with Novartis (Ireland), Tonic International (UAE), McCann Health, and FCB, among others.