2025 saw an increase of 5.77% acquisitions in the marcom space, according to COMvergence’s ‘Marcom Acquisition’ report.

While Omnicom and Interpublic Group were the most- talked about in the advertising space, Publicis Groupe and Havas were the most active holding companies with a total of 11 each. For Publicis, the largest acquisition of the year was HEPMIL Media Group, an influencer marketing agency with a presence across Southeast Asia. Publicis Groupe had seven acquisitions in 2024.

Havas increased its acquisitions from six in 2024 to 11 in 2025. The biggest of these was Don, a creative agency with its headquarters in Buenos Aires (Argentina) and Mexico City.

Accenture was third on the list with six acquisitions. The holding company slowed its acquisition spree, dipping from nine in 2024. Accenture’s largest acquisition during the year was NeuraFlash, a Salesforce and Gen AI consulting company with offices in India and the United States of America.

Cheil Worldwide was seventh on the list with two acquisitions during the year. Its biggest acquisition was Indian digital agency Social Beat as it aimed to become a more integrated marketing effort.

Another acquisition of interest in India was McKinsey & Co’s only move of the year. It acquired ET Medialabs, a performance marketing and analytics agency.

A total of 55 acquisitions were made in the Marcom space during the year, three more than in 2024.

The acquisition space is one of great interest and is booming with investment. COMvergence will be publishing a comprehensive global MARCOM acquisition report, which is a 10-year study from 2016 to 2025, in March.