Advertising, 20 Aug 2026

The World at Jubilee Hills' Independence Day campaign

20 Aug 2026 12:22 PM

The World at Jubilee Hills creates a symphony from the sounds of India

Conceptualised by Be Positive 24 Innovation Design, the campaign recreates the national anthem using over 50 sounds from across the country.
Prasanth Kumar (left) and Tejinder Gill

20 Aug 2026 11:08 AM

CTV isn't just channel planning or media buying, but audience orchestration: Prasanth Kumar

Before the CTV report launch, Prasanth Kumar and Tejinder Gill discussed the shift from mobile-first consumption to connected households and why CTV planning needs to move beyond reach and impressions.
Global retail media ad investment is projected to reach USD 200.4 billion in 2026

20 Aug 2026 1:30 AM

Retail media ad spend to cross USD 200 billion in 2026: Warc

The report warns of slowing growth and declining ad effectiveness as retail media heads towards 15% of global ad spend.
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The World at Jubilee Hills' Independence Day campaign

20 Aug 2026 12:22 PM

The World at Jubilee Hills creates a symphony from the sounds of India
India's Connected TV viewership has tripled since 2022 to 207 million viewers across 62-65 million households

20 Aug 2026 11:39 AM

CTV's scale is growing, but budgets will follow only with tangible outcomes: Tejas Apte
D'Decor's ‘Your Bedroom. Your Story.' campaign

20 Aug 2026 11:35 AM

D'Decor positions bedding as a tool for personal expression with Kartik Aaryan and Ananya Panday
From left: Tejinder Gill (The Trade Desk), Shailesh Kapoor (Ormax Media), Ashwin Padmanaban (WPP Media), and Prasanth Kumar (WPP Media)

20 Aug 2026 11:15 AM

Gen Z spends 3.1 hours on CTV: WPP Media and The Trade Desk report

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