Advertising, 21 Jan 2025

In 2019, WPP sold 60% of Kantar to Bain Capital in a deal that valued the company at 3.2 billion euros.

21 Jan 2025 4:37 PM

WPP announces proposed sale of Kantar Media to H.I.G. Capital

The USD 1 billion transaction will be mainly cash, with non-cash components like H.I.G. Capital's investments and an earn-out.

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