Hinduja Global Solutions' HGS Interactive, a global digital marketing agency has announced that it has secured the social media mandate for Rallis India, a subsidiary of Tata Chemicals. 

As part of the mandate, the agency will strategically manage and elevate the brand’s social media presence by designing and delivering compelling content, targeted campaigns, and integrated communication strategies.

Arpita Pattanaik, business analyst and corporate communications, Rallis India, said, “Our digital marketing vision has been to build deeper engagement with farmers and stakeholders, while positioning Rallis as an innovative and trusted partner in Indian agriculture. With HGS Interactive’s expertise in social media and digital storytelling, we’ve been able to bring this vision to life and create meaningful impact across platforms.”

Sachin Karweer, business head, HGS Interactive, added, “We are excited to partner with Rallis India in elevating its digital presence. Our role has been to craft creative campaigns, leverage data-driven insights, and drive impactful engagement across platforms - helping the brand connect more effectively with its diverse audience in the agricultural space.”