Madison Media, a unit of Madison World, has won the integrated media mandate for Navi (formerly Navi Technologies). 

The account was won following a multi-agency pitch and will be handled by Madison Media’s Bengaluru office. 

The agency will manage offline and digital media, OOH and activation.

The partnership will focus on driving cohesive storytelling across Navi’s product lines and expanding its presence in both digital and offline media.

Rajiv Naresh, MD & CEO, Navi (formerly Navi Technologies), said, “We are pleased to partner with Madison Media as we continue to build Navi’s brand presence across the country. Their experience and integrated capabilities will support us as we build a consistent and scalable brand narrative across channels.”

Dinesh Rathod, Madison Media Omega, added, “We are delighted to be entrusted with Navi’s media mandate. Navi has been at the forefront of simplifying financial services in India, and we look forward to creating impactful campaigns that amplify the brand’s vision and drive measurable results.”