Amita Madhvani elevated as CEO across Ram Madhvani Films, Equinox films and Equinox Virtual

Manoj Shroff and Khvafar Vakharia to lead the advertising and AI-tech led content initiatives respectively.

Manifest Media Staff

Jan 27, 2026, 11:14 am

Clockwise from bottom left: Manoj Shroff, Amita Madhvani and Khvafar Vakharia

Ram Madhvani Films, Equinox Films and Equinox Virtual, have announced leadership changes. 

While Ram Madhvani continues as founder and chairperson of the group, Amita Madhvani, co-founder, has taken on the additional role of CEO for the group companies.

Amita's expanded role will focus on scaling the companies’ creative and commercial ambitions, strengthening long-term partnerships, and accelerating expansion into new formats and technologies.

Manoj Shroff, business head and executive producer, and Khvafar Vakharia, business head and creative executive producer, will lead the advertising (Equinox Films) and AI and tech-led content initiatives (Equinox Virtual) respectively.


Ram Madhvani said, “The most important thing for us is reinvention. This allows us to stay open to new technologies and forms of storytelling with depth and meaning while remaining firmly rooted in our culture. For me it’s important to have a vision and pass it on whether it’s in films, series, advertising, VR, AI and newer forms of storytelling yet to come. With Amita, Manoj, Khvafar , and the full team, we continue to inspire and motivate each other with a shared value system”.

Amita Madhvani added, “Stepping into this role at a time when storytelling is being reshaped by technology is both exciting and challenging. The focus ahead is on expanding our creative universe from redefining how advertising films are made, to building AI-led characters and immersive VR experiences. As we scale, the opportunity is to create work that feels new, relevant and ambitious, while building businesses that are equipped for the future.”

Source: MANIFEST MEDIA

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