Adyasha Roy Tomar has joined Kult as head - creative and brand communications.

She confirmed the move to Manifest.

Tomar moves from McCann Worldgroup where she was creative director.  

Karishma Singh, CEO, Kult, said, “Adyasha is one of the youngest creative leaders in India to have shaped some of the most memorable brand stories of our time, and we’re thrilled to have her leading the KULT brand. She understands culture, internet language, and the emotional core of how brands connect. At Kult, she will define how we speak, what we stand for, and how our beauty-tech platform creates value for consumers in ways that genuinely matter.” 
 

Tomar added, “I believe beauty is more than aesthetics; it’s about identity, confidence, and storytelling. At Kult, the opportunity is to build not just a brand but a story-world where technology, culture, and creativity converge in ways that feel personal to every individual consumer. I’m thrilled to join this team at such an exciting stage of growth and to help shape how KULT speaks, moves, and lives in the minds of people.”
 

In the past, she has worked with L&K Saatchi & Saatchi, Ogilvy and The Glitch, among others.