Eveready has appointed The Minimalist as its digital agency of record.

The agency will steer Eveready’s digital presence through campaigns, content innovation, and influencer storytelling that reinforce the brand's timeless trust, pioneering technology and innovations and iconic stature.

Sahil Vaidya, co-founder, The Minimalist, said, “Eveready is a household name with generational recall and now its role in today’s fast-moving world is more dynamic than ever. Our approach will focus on insight-driven creativity, rooted in culture, to help Eveready speak to a younger, digitally-native audience while celebrating its legacy of energy and innovation.”

Anirban Banerjee, CEO, Eveready Industries India, added, “Eveready stands tall as a brand built on a century of trust and innovation. As we expand our digital footprint, we are delighted to partner with The Minimalist - that shares our passion for creativity and progress. This collaboration brings together Eveready’s enduring legacy and The Minimalist’s modern digital acumen, paving the way for powerful storytelling and deeper consumer engagement.”