Cetaphil has announced the launch of its Gentle Exfoliating SA Range, with Sara Tendulkar as the new face. 

Tendulkar, coming from a background of clinical and public health nutrition, and combined with her advocacy for healthy living, brings authenticity as the face of the range, according to the skincare brand.

To amplify the association, the brand released a campaign and digital video content that reflects Tendulkar's expertise and belief in mindful skincare. 

Raghvendra Sadashiva, managing director, Galderma India, shared: “At Galderma, our purpose is advancing dermatology for every skin story. For decades we have combined science, innovation, and dermatological expertise to address diverse skin needs with credibility and care. The launch of the new Cetaphil Gentle Exfoliating SA Range reflects this commitment: bringing science-backed solutions that are both effective and gentle, tailored to the realities of Indian skin.”

He further added, “We are also delighted to welcome Sara Tendulkar as the face of this launch. Her authenticity and strong resonance with today’s generation makes her the perfect partner to carry forward our message of confidence through gentle, science-backed skincare. Together, we aim to empower individuals to embrace their unique skin stories with pride.”