Advertising, 29 Jan 2025

Urban Company's Native RO campaign.

29 Jan 2025 6:15 PM

Urban Company's Native RO puts an end to a house help's harmless flirting

Conceptualised by Manja, the ad film through a comedic narrative showcases Urban company's low-maintenance RO water purifier.
Ad volumes on TV dipped by 4% in 2024 over 2023, as per TAM adex report

29 Jan 2025 12:44 PM

Over 4,000 exclusive brands advertised on TV in 2024, as compared to 2023: TAM report

Ad volumes on the medium dipped by 4% last year over the previous year, as per the 2024 report on TV advertising.
From left: Aditya Kanthy, Rajesh VR, Abhijit Avasthi, Mithila Saraf, Gautam Reghunath, Sonal Dabral, Navin Talreja, Harshil Karia and Ashish Khazanchi.

29 Jan 2025 11:47 AM

Good Ads Matter round table: A debate on brand building

Among the topics discussed was the retainer vs project model.

Latest Stories

Ankush Aggarwal (left) and Sahil Sikka

02 Jan 2026 12:18 PM

PSB Xchange appoints Ankush Aggarwal and Sahil Sikka
Vinay Joshi

02 Jan 2026 12:15 PM

Rapid Fire with Vinay Joshi
Giva's 'Glow in Motion' campaign

02 Jan 2026 12:11 PM

Giva pulls off a perfect heist with Barkha Singh
Here's what Dalbir Singh is doing this week.

02 Jan 2026 11:56 AM

Producer's Diary by Dalbir Singh

Most Read

Dream11 had a 'NewScore' of 73.71

17 Dec 2025 11:31 AM

Dream11 is India's 'most visible startup'
Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out
Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Aditya Kanthy

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed

Subscribe

* indicates required