Campus Activewear has announced actor Kriti Sanon as the new face of its women’s category. The association marks more than a brand–celebrity partnership—it reflects Campus’ vision to shape the future of the women’s footwear segment in India.

According to the brand, Sanon mirrors the spirit of today’s women—dynamic, ambitious, and unapologetically authentic, embodying the determination, individuality, and style that inspire women to own their choices, both in life and in fashion.

Bringing Sanon on board marks the next step in the brand's journey of growth in the women’s portfolio, while reaffirming its role as a key driver of the brand’s future —aligning her ‘bold, multifaceted persona’ with Campus’ vision to create footwear that keeps pace with every role women play.

Nikhil Aggarwal, CEO and whole time director, Campus Activewear, said, “We are thrilled to welcome Kriti Sanon as the face of Campus’ Women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment. Women’s Sports and Athleisure has emerged as one of the most significant growth drivers for us, and with Kriti’s ability to connect across audiences, we are poised to build on this momentum — elevating our design language, delivering innovation tailored for women, and strengthening Campus’ leadership in this fast-growing category.”