McCann Worldgroup India has secured the creative mandate for Smart Bazaar.

The agency has conceptualised a campaign for the brand, comprising four films. 

Surabhi Sen, CMO, Reliance Retail, said, “Smart Bazaar isn’t just another retail chain; we are emerging as the value-first catalyst for everyday aspiration. In today’s world, consumers seek both savings and quality. Smart Bazaar is not just a store, but an enabler-  bridging necessity with desire and making everyday upgrading possible.”

Prasoon Joshi, CEO and CCO, McCann Worldgroup India, added, “India is at a cultural inflection point. Families across the country are embracing the idea that living well is not about luxury, but about dignity, joy and shared values. At McCann Worldgroup, we believe the best work comes when brands tap into such human truths. With Smart Bazaar, we decoded a shift that is quietly redefining everyday life in India—and gave it a voice that is both authentic and aspirational.”