Arena India, part of Havas Media Network India, has bagged the integrated media mandate for realme.

The agency's Gurugram office will handle the business. The account was won following a multi-agency pitch.

The agency earlier worked on parts of the media mandate for the smartphone brand.

The account will be led by Manish Sharma, president – Arena India.

Zhang Tao, marketing head, realme, said, "We’re excited to deepen our association with Arena India and Havas Media Network. Their understanding of our brand’s ambition, consumer-first mindset, and ability to deliver innovative, converged solutions at scale made them the right choice. As realme continues to grow its footprint in India, we look forward to a partnership that builds strong brand narratives and drives business outcomes.”

Mohit Joshi, chief executing officer, Havas Media Network India, said, "realme is a powerful and progressive brand, and we are proud to take our partnership to the next level. Arena India’s integrated approach and sharp media thinking have been key to this win. This expansion reinforces our commitment to driving scale and effectiveness for one of India’s most dynamic tech brands."

Uday Mohan, chief operating officer, Havas Media, added, "This is a significant win for us not only in terms of scale but also in terms of strategic importance. It demonstrates our ability to stay ahead of the curve with connected solutions, backed by data intelligence and category expertise. The mandate reflects our growing strength in managing complex, multi-platform mandates in a competitive landscape."