Wondrlab has announced the appointment of Abbas Mirza as content lead at WYP (What’s Your Problem), the content and digital creative agency within the network. He will report to Amit Akali and partner with Dipti Rode to lead content at the platform-first creative agency.

Mirza moves from Ogilvy, where he served as senior creative director.

Amit Akali, CCO and co-founder, Wondrlab, said: “Abbas joins us as Content Lead in what is a pivotal role at WYP. He will be partnering with Dipti Rode, one of our most seasoned and sharpest creative leaders, to drive content and creative excellence across key accounts. With his rich experience and award-winning body of work, I’m excited to see the kind of magic this duo will bring to the table. Wishing them both the very best in this journey.”

Mirza said, “For a creative professional, staying ahead of the curve is everything. With the rise of AI and next-gen tools, it’s essential to be at a place that embraces the future with the right creative vision, and Wondrlab is exactly that. I’m thrilled to collaborate with a dynamic team of young creatives and learn from a legendary leader like Amit Akali.”

In a career spanning over 15 years , he has worked with advertising agencies like Ogilvy, BBDO, Mullen Lintas, Nihilent Hypercollective, Dentsu Webchutney, VMLY&R, The Glitch, FCB Kinnect and has also run a content company called Tales N Talkies Media as a co-founder.