Advertising, 31 Jan 2025

The Womb will be instrumental in developing engaging narratives and effective communication strategies for Danone India’s toddler nutrition brands. 

31 Jan 2025 1:12 PM

Danone assigns its strategic and creative duties to The Womb

No multi-agency pitch was conducted for this account win. 
MS Dhoni emerged as the most sought-after celebrity among all professions endorsing the highest number of brands in 2024, as per the TAM report

31 Jan 2025 11:43 AM

MS Dhoni tops celebrity ranks with maximum brand endorsements in 2024: Report

Celebrities sustained their influence, endorsing over 25% of all ads aired last year, as per TAM AdEx's celebrity endorsements report.
February 2025's cover page

31 Jan 2025 11:06 AM

February issue of Manifest is now out

We analyse whether telemarketing is a boon or a bane, Q&As with industry leaders, effectiveness of campaigns like PVMA, and a lot more...
Here's what the founder of Kiss Films is doing this week.

31 Jan 2025 8:59 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films is left perplexed after a conversation with a creative.

Latest Stories

Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
Anurag Iyer

07 May 2026 10:55 AM

Creator18 appoints Anurag Iyer
Gurbaksh Singh

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required