BBDO India has announced the elevation of Shruthi Subramaniam as executive creative director – Mumbai.

Subramaniam has been with the agency for over eight years, previously serving as senior creative director.

In her new role, Subramaniam joins BBDO India’s core leadership team, where she will help shape the agency’s creative direction, lead key client partnerships, and mentor emerging talent.

Josy Paul, chairperson and chief creative officer, BBDO India, said, “Shruthi’s work is famous, her craft is brilliant, and her vision for the future of advertising is inspiring. She’s been an integral part of BBDO India’s growth story. With our vibrant, diverse talent pool, we’re confident she’ll bring even more value to our clients while moving the agency and industry forward.”

Subramaniam shared, “The BBDO Ashram is my home - I want to decorate it with ideas, fill each room with the warmth of conversation, and have people over who never want to leave. Belonging is the start of everything. My wish is to make people belong, bloom and become.”

In a career spanning over 15 years, Subramaniam has also worked at Minority Brand Creation and Management, McCann Worldgroup and Famous Innovations, among others.