The Internet and Mobile Association of India (IAMAI) has announced the appointment of Kiran Mani, CEO – digital, JioStar, as chairperson, Digital Entertainment Committee; and Deepit Purkayastha, co-founder and CEO, Inshorts as co-chair.

Mani takes over the leadership from Rohit Jain, president, Lionsgate Play, while Purkaystha is replacing Amit Doshi, head - IVM Podcasts.

With Mani at the helm, the committee aims to deepen engagement with stakeholders and drive forward-looking initiatives in areas such as content regulation, technology adoption, audience development, and creator monetisation.

Mani said, "India isn’t just a fast-growing content market-it’s becoming the epicentre of global digital storytelling. As consumers demand deeper authenticity, cultural relevance, and interactive formats, we have a unique opportunity to build an ecosystem that’s not only scalable but also inclusive and innovation led. With 5G, AI, and machine learning transforming how content is created and consumed, this is the moment for the Indian media industry must now move from following trends to setting them. I’m excited to contribute to this transformation and collaborate with industry leaders to build an entertainment economy that’s equitable, future-ready, and globally benchmarked.”