Aashita Jain

25 Aug 2025 10:45 AM

Tradition's Gen Z makeover: How brands need to evolve to keep pace

The author challenges brands to evolve while staying rooted in their cultural core.

Latest Stories

20 Aug 2026 2:53 PM

PMG Asia elevates Prashant Kaul

20 Aug 2026 2:25 PM

Ankit Pandey moves back to Sony Pictures Networks India

20 Aug 2026 2:17 PM

boltt signs Ayushmann Khurrana as its brand ambassador

According to Bata India, the model has also increased output per marketer and reduced campaign turnaround times.

20 Aug 2026 2:08 PM

Bata India shifts creative operations from agency-led to AI-run model

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31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas

FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation

The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account