Aashita Jain

25 Aug 2025 10:45 AM

Tradition's Gen Z makeover: How brands need to evolve to keep pace

The author challenges brands to evolve while staying rooted in their cultural core.

Latest Stories

The series will premiere on JioHotstar on 10 October.

09 Oct 2026 3:41 AM

Edstead launches ‘Toast to Tomorrow', taking spirits storytelling beyond the bottle

09 Oct 2026 3:27 AM

WPP Creative appoints Tyler Turnbull as CEO

Imperial Blue Packaged Drinking Water's ‘Holding the Lift' campaign.

08 Oct 2026 2:44 PM

Imperial Blue gets its ultimate wingman, the 'lift' back in action

08 Oct 2026 1:39 PM

India's USD 13 per-capita ad spend signals headroom as global market heads to USD 1.34tn: WARC

Most Read

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed