Aashita Jain

25 Aug 2025 10:45 AM

Tradition's Gen Z makeover: How brands need to evolve to keep pace

The author challenges brands to evolve while staying rooted in their cultural core.

Latest Stories

18 Oct 2025 2:23 PM

Umma's blog: What happened in Vegas

Wakefit's ‘Sleep is Mast, Biswa is now Swasth' campaign

17 Oct 2025 1:46 PM

Wakefit puts an end to Biswa Kalyan Rath's late night shopping mistakes

17 Oct 2025 10:47 AM

Karan Amin exits IDFC First Bank

17 Oct 2025 10:42 AM

Garnier Men onboards Abhishek Sharma as brand ambassador

Most Read

30 Sep 2025 5:25 AM

LIA 2025: Ogilvy bags India's first Gold

29 Sep 2025 10:42 AM

Manifest's October issue is out

26 Sep 2025 10:29 AM

LIA Creative Liaisons 2025: In the city of chance, I'm betting on creativity

23 Sep 2025 4:01 PM

Cyrus Broacha brings back satire with Newscaustic on News9