Manifest Media Staff

BourbonIT

12 Sep 2024 11:07 AM

Britannia, Google Cloud, Mindshare and VML partner to launch BourbonIT

The platform uses Generative AI to transform recipe creation and culinary experiences in India.
Nisha Narayanan

12 Sep 2024 11:01 AM

Need to move from the volume game to the value game: Nisha Narayanan

In the September issue of Manifest, the COO and director of Red FM and Magic FM chats about the radio industry and how it needs to grow.
This is the second whitepaper the companies have worked on together.

12 Sep 2024 10:36 AM

Only 37% marketers believe their business can deliver creative excellence: WARC whitepaper

71% of them have the ambition to deliver creative excellence but they don't believe the business has the capabilities to support it.
JK Super Cement unveils a new brand identity

11 Sep 2024 3:22 PM

JK Super Cement signs Jasprit Bumrah as brand ambassador

Alongside the partnership, the brand has also revamped its identity.
Sahil Siddiqui

11 Sep 2024 3:18 PM

Sahil Siddiqui exits Dentsu Creative India

Was group executive creative director.
Archana Agarwal (left) and Santosh Mishra

11 Sep 2024 3:05 PM

Brand safety cannot be a ‘one-size-fits-all’ approach: ISA panel

The session emphasised the need for continuous monitoring and refinement of strategies to ensure ad placements align with a brand’s values.
Ashwin Moorthy

11 Sep 2024 2:10 PM

Godrej Consumer Products elevates Ashwin Moorthy

He was head of marketing, chief marketing officer.
Screenshot from the film

11 Sep 2024 12:19 PM

Škoda Auto India brings the youthful spirit back with its thrilling adventures

Set to the pop-culture hit, 'Jawaani Jaaneman,' the film taps into the emotional insight of feeling young.
L&K Saatchi & Saatchi and Lauritz Knudsen Electrical and Automation

11 Sep 2024 10:56 AM

L&T Switchgear appoints L&K Saatchi & Saatchi India for rebrand

The agency has rolled out a campaign to drive brand resonance.
From left: Shreya Godani, Chintan Soni, Gautam Surath, Shashi Udyavar and Tejas Apte.

11 Sep 2024 10:19 AM

Brands need a first-party data strategy as consumers demand clear value for engagement: ISA panel

At ISA's Media Charter, a panel highlighted the importance of first-party data, personalised communication and improved business returns.
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